Towel collection Amanpuri

Amanpuri is a luxury brand celebrated for its refined design and exceptional quality. For this project, we were commissioned to produce a series of simple yet elegant packshots of their premium towel collection. The focus was on delivering imagery that reflected the brand’s commitment to craftsmanship and luxury, while maintaining the clean consistency required for e-commerce.

Our approach to the packshot photography was minimalist and precise, ensuring every detail of the towels, from texture and weave to colour and finish, was captured accurately. The use of carefully controlled studio lighting allowed us to highlight the natural softness and premium quality of the materials without distraction.

As a specialist packshot photography studio in London, we provided Amanpuri with professional, consistent visuals that aligned seamlessly with their luxury brand identity. The resulting imagery gave them polished assets suitable for online retail, marketing campaigns, and digital lookbooks.