Red Heart Nicce

NICCE approached us to create imagery for their women’s underwear collection, aimed at a youthful, sporty audience. The brief was to produce visuals with a fresh and energetic mood that would feel relevant season after season, while staying true to NICCE’s clean and contemporary aesthetic.

Our approach combined studio packshot photography with carefully styled e-commerce model shots, ensuring the garments were presented both with clarity and with the attitude that defines NICCE’s audience. By using consistent lighting and clean backdrops, we kept the focus on the product design, while the model photography brought movement and personality to the collection.

As with all of our work, consistency and quality were central. Each packshot was created to e-commerce standards, with sharp detail and a uniform presentation across the full range. This combination of precise packshot photography and engaging lifestyle-inspired imagery gave NICCE a complete set of visuals, ready to showcase the collection online and across their retail channels.