Portfolio Showcase Hamilton Hare

Hamilton + Hare is a London-based menswear brand known for elevating everyday essentials through well-crafted clothing and the finest materials. For this project, our role was to create a complete visual suite that communicated the quality and comfort of their underwear and loungewear collections. The brief required us to move beyond standard product photography and capture the brand’s ethos through a mix of still life, model, and video content.

Our still life photography focused on presenting garments in a way that highlighted textures, fabrics, and construction. Using carefully considered lighting and composition, we created imagery that emphasised the luxurious materials while maintaining a clean, modern aesthetic consistent with Hamilton + Hare’s brand identity.

Alongside this, we shot a series of model e-commerce photographs, designed to combine clarity for online retail with lifestyle-inspired styling. These images demonstrated how the garments are worn and felt, adding a human dimension to the collection while ensuring consistency across the e-commerce platform. Complementing the stills, we also produced video content that showcased movement, fabric flow, and design details, offering Hamilton + Hare versatile assets for their website and social channels.

By combining packshot photography, e-commerce model shots, and creative video production, we delivered a cohesive visual package that reflected Hamilton + Hare’s premium positioning in the menswear market. The result is a portfolio that communicates craftsmanship, material quality, and the understated sophistication that defines the brand.