Portfolio Showcase Qasimi

QASIMI is a London-based fashion brand with Middle Eastern heritage, founded in 2015 by Khalid Al Qasimi. With a philosophy rooted in cultural dialogue, craftsmanship, and understated refinement, QASIMI presents collections at Milan Fashion Week Men’s and is stocked in leading international department stores and boutiques.

The brand approached us to create consistent, high-quality packshot photography for their collections. Over time, our collaboration grew to include e-commerce model photography, ensuring that every garment is presented with the same level of precision and aesthetic integrity that defines QASIMI.

Before working with us, QASIMI faced challenges maintaining consistency across its online product images. With multiple collections, diverse materials, and subtle design details, their website imagery lacked the uniformity needed for a premium global fashion brand.

They needed a specialist London photography studio that could deliver packshot photography at scale while also evolving to include e-commerce model imagery, ensuring a cohesive look across their digital platforms.

Our team began by standardising QASIMI’s packshot workflow to achieve the solution. Shooting clean, white-background packshots for every garment. Highlighting fabric textures, construction, and QASIMI’s sophisticated use of colour. Retouching to ensure precision and consistency across product lines.

As the partnership developed, we expanded to shoot e-commerce model photography, creating a seamless bridge between the packshots and the brand’s editorial imagery. This allowed QASIMI to showcase both the craftsmanship and the urban-nomadic spirit of their designs in a consistent digital presentation.

The collaboration delivered A fully consistent packshot archive for QASIMI’s online store. High-quality e-commerce model photography that aligns with the brand’s design aesthetics. Reliable, ongoing content creation from a specialist packshot studio in London, supporting QASIMI’s international retail presence.

QASIMI now benefits from imagery that not only meets the technical standards of global e-commerce but also reflects the sophistication, multicultural inspiration, and craft at the heart of their brand.