FOLDS AUTUMN HOUSE Hamilton Hare

Hamilton + Hare is a London-based menswear brand renowned for redefining the classic boxer short and creating high-quality, comfortable underwear with a luxury edge. For their latest collection, the brand wanted imagery that reflected an autumnal, cosy, and contemporary feel to showcase the comfort and craftsmanship of their garments.

The Result

We worked with Hamilton + Hare to balance packshot photography with lifestyle e-commerce imagery. Packshots were kept clean, simple, and consistent — ideal for their e-commerce store and retail partners — while lifestyle imagery was styled to convey a warm and intimate atmosphere. Shooting at a contemporary house in Hackney, East London, gave us the perfect backdrop to communicate the relaxed, premium qualities of the collection.

Our e-commerce photography approach focused on clarity and quality, ensuring product details such as fabric texture, tailoring, and subtle design features were captured precisely. Lighting was carefully managed to complement the natural tones of the season while maintaining consistency across both packshot and lifestyle imagery. This dual approach provided Hamilton + Hare with versatile assets for their online store, social media, and marketing campaigns.