THE BACK PACK NICCE

Our collaboration with NICCE for their accessories capsule collection marked a bold step towards sustainability and innovation. Crafted from waste materials sourced from the automotive industry, the designs reimagine what is traditionally considered unusable, turning it into functional, stylish streetwear. This first iteration introduced the NICCE AB.01 Backpack and NICCE AB.01 Crossbody Bag, which launched in April 2023.

The Result

For this project, the photography brief was clear: keep the imagery simple, clean, and consistent to allow the design and materials to speak for themselves. The focus was on presenting the products with clarity, highlighting their construction and premium finish without unnecessary distraction. Our approach aligned with NICCE’s minimal and modern design ethos, ensuring the visuals communicated both quality and innovation.

As with all of our work, we applied our commitment to consistency and quality across every shot. From precise lighting to uniform presentation, the images showcase the AB.01 collection in a way that is both practical for e-commerce and impactful for brand storytelling. The result is a set of visuals that reflect the forward-thinking ethos of NICCE while reinforcing our reputation as a specialist London studio for packshot and product photography.